
The box sells before the doughnut is eaten
Friction: a tray that flexes when staff lift it looks tired by mid-morning, and an unprinted lid wastes the most visible surface in the shop.
Requirement: a self-supporting box that stays presentable through a full service and keeps contents clear of dirt.
Format direction: kraft lunch-box style board with custom printing, so the front face carries the logo while the box sits on the rail.
See the printed box format








